Louis Vuitton bags don’t come very cheap. At least, they are not the cheapest of handbags. Yet thousands, if not millions of women continue to purchase the Louis Vuitton bags – seemingly oblivious of their price; and of the fact that there are a number of other apparently cheaper handbag brands out there.
So why do bags cost what they do – and what value do they offer for money, so as to make people to continue purchasing them, rather the numerous other ‘cheaper’ handbag brands?
One reason why Louis Vuitton bags cost what they do has to be the material they are made of, namely real pure leather. This pure leather, while definitely the best possible material for making handbags, does not really come cheap – though its small extra cost is something that it makes up for in many other ways mentioned in our discussion on the value bags offer.
Another reason as to why Louis Vuitton bags cost what they do has to do with the workmanship that goes into making them. Being high-end items, bags are definitely not ‘run off the mill’ mass produced items (as there would be no way of guaranteeing quality in such a production system). Of course, while this is not to say that each Louis Vuitton handbag is hand-sewn – since there is admittedly a lot of mechanization in the process that produces the bags, it is to say that there is a lot of human involvement in the process, in quality checking and rectification measures, in order to come up with the premium product that is a Louis Vuitton bag. Since human effort costs money, it is understandable that Louis Vuitton bags come a little dearer than the mass produced ‘run of the mill bags’ – whose quality, of course, tends to be quite dubious.
Yet another reason why bags cost what they do has to do with the brand building that the makers have had to invest in (think of things like celebrity endorsements and massive endorsements) that have finally made Louis Vuitton the big brand it is today.
Turning to the value proposition that bags offer, which makes people to continue paying a little more for them; we can identify at least three different elements, namely durability, beauty and class.
Starting with durability – which is a function of the pure leather base from which Louis Vuitton bags are made and the high workmanship employed in making them; it turns out to be a great attraction to many value-conscious people, who are wary of going for a cheaper bag, only to find themselves shopping for another one a few months down the line – the first one having come apart so soon after purchase.
Turning to beauty, it is an incontestable fact that Louis Vuitton bags are aesthetically appealing, and that they tend to maintain their visual appeal even after a considerable period of use, which is unlike many lower-end bags that lose their luster the moment they leave the vendor’s store-stairs.
Turning to class (which is a function of the celebrity endorsements and massive advertising investment that the makers of bags make); it turns out that being spotted wearing a Louis Vuitton bag instantly and subconsciously makes it apparent to the person spotting you that you are a person of distinguished and sophisticated tastes, a fashion conscious person and generally a person of ‘class’ – all being features we would all love to be spotted in us.