Around 1925, Edoardo and Adele Fendi started the Fendi Company in Via Del Piebiscito, Rome. The small company specialized in high quality hand bags, furs and natural leather products. With their reputation for hand sewing and premium quality leather the company did very well. They eventually started a bigger shop in Veneto and their buzz continued to grow.

Fendi purses made their initial appearance in the United States during the 1980’s. With the high quality and popular brand in Italy and Rome the bags were an incredible hit with shoppers all over the United States. In addition to the sleek style and functional design, the hand bags are printed, woven, dyed and tanned which gives them a genuine look which is very sought after by models and individuals seeking high quality stylish bags.

During 1997, Silvia Venturini Fendi developed the style of the Fendi Baguette. These Fendi bags were meant to be carried underneath the arm, just like the loaf of bread of the same name. These kinds of baguette bags were made in over 600 variations and were made out of all sorts of unusual fabrics. The baguette bag grew to become very well liked because of the wide selection of materials and great size.

Fendi bags then released the Spy bag in 2005 which resulted in yet another rage of Fendi have to have bags. Around 2006 the Fendi Company came out with another design referred to as B Fendi Bag. The B Fendi Bags also came in a huge range of leathers and fabrics.

The main thing that is the same in all of the Fendi bags is the logo design. The logo of the double F with one F upside down is on every one of the handbags. The Fendi symbol is printed on material either on the outside of the bag or in the lining. The unique logo can be rubber stamped on the natural leather or on the handles, however the bags all have the Fendi signature emblem that sets them apart from imitators.

A lot of the Fendi bags are available with a dust cover to store the handbag and keep it in good shape. They also include a unique card that shows it is an authentic Fendi bag. These kinds of signature marks are the sought after designer marks of the high quality bags.

Fendi Company now has about 160 high end shops in 25 countries worldwide. The designer stores such as Neiman Marcus and Nordstrom all offer a large selection of Fendi styles. The bags are in a large array of colors and styles so a person can never have too many.

The Fendi Company has been designing high quality handbags for nearly 100 years and the beauty and usefulness of the handbags just make the bags that much more popular. These bags come in bright colors much like the Fendi multicolor woven clutch bag for the summer line of 2011. If the bright colors of the multicolor woven bag is simply too much, take a look at the Fendi Forever Mamma Anaconda Shoulder Bag. This handbag is a natural grey Anaconda skin and very practical for daily use. So no matter what time of year or model, Fendi will make a bag that is definitely to die for.

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